Who We Are

Minale Tattersfield Australia is a leading wayfinding design and branding agency. We are part of the worldwide Minale Tattersfield Design Strategy Group and have created designs that inspire and set benchmarks for our clients. We operate in an Australian context with the benefits of a global perspective.

We are known for our ability to approach, analyse and understand the challenge first, then allow the creative idea to evolve and develop. The work is strategically led, but creatively driven, aiming to energise and transform, to challenge convention, and inspire change.

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What We Do

Wayfinding & Signage
Branding & Corporate Identity
Signage Manuals & Guidelines
Signage Audits & Recommendations
Map Design
Interpretive Design

Wayfinding Strategies
Signage Implementation Strategies
Naming Strategies
Place Identities

Writing/Research for Interpretive Projects
Design & Documentation
Signage Manual Reviews
Focus Group Testing & Evaluation
Stakeholder Consultations

2001 – SEGD Honour Award

Prince Of Wales Hospital Memorial Garden

2005 – SEGD Merit Award

LivingWell Health Clubs

2005 – SEGD Merit Award

Five Dock Library

Public Landscape – Street Furniture II

Hi-Design International Publishing, 2014

Signs In Transport Infrastructure

DMP, 2014

Asia Pacific Design No.8

Sandu Publishing, 2012

Basic Sign

Index Book, 2012


Design Media Publishing, 2010 & 2012

Asia Pacific Design No.7

Sandu Publishing, 2011

Relogo – Redesigning The Brand

Sandu Publishing, 2011

Excellent International Design Yearbook

Madison Series, 2011

Atlas Of World Interior Design

Braun Publishing, 2010

Atlas Of World Interiors

Liaoning Science & Technology Press, 2010

Follow Me! Wayfinding & Signage System

Dopress Books, 2010

Sign A to Z

Archiworld, 2010

Annual Of International Design

Madison Series, 2009

Eating And Designing

By Marta Aymerich, Index Book, 2007

Guide Sign Graphics – Case Studies Of Wayfinding Signage From Around The World

Pie Books, 2006

Australian Design Review

Issue 35, 2005

SEGD Design

07, 2005


Journal Of The Design Institute of Australia, 09, 2001