SEGD Awards
2001 – Honour Award
Prince of Wales Hospital
Memorial Garden
2005 – Merit Award
LivingWell Health Clubs
2005 – Merit Award
Five Dock Library
Introduction to our Profession
The Society for Environmental Graphic Design (SEGD) uses the term Environmental Graphics to suggest an integrated approach to the problem of weaving verbal and visual information into the fabric of buildings and spaces.
The philosophy behind environmental graphics is to view spatial use not as secondary to the evolution of buildings; but part of planning from the very outset.
Until the 1950s, the world of everyday signs was dismissed by the cultural custodians of ‘good design’ until it was rediscovered by the Pop movement.
The writing and teaching of Robert Venturi and Denise Scott Brown shocked the community of third-generation Modernists by redefining architecture as sign in their 1972 book ‘Learning from Las Vegas’.
Environmental graphics merges professions of graphic design, industrial design and architecture through to planning, urban design and art.